{"id":285,"date":"2014-06-18T12:58:46","date_gmt":"2014-06-18T03:58:46","guid":{"rendered":"http:\/\/blog.peatix.com\/article\/behind-the-scenes-figure8-agency-amping-up-the-indie-music-scene-singapore"},"modified":"2018-06-28T10:12:59","modified_gmt":"2018-06-28T10:12:59","slug":"behind-the-scenes-figure8-agency-amping-up-the-indie-music-scene-singapore","status":"publish","type":"post","link":"https:\/\/eventblog.peatix.com\/experiences\/behind-the-scenes-figure8-agency-amping-up-the-indie-music-scene-singapore\/","title":{"rendered":"Behind the Scenes with Figure8 Agency: Amping up the Indie music scene in Singapore"},"content":{"rendered":"

Indie music festivals that celebrate local and regional bands used to be few and far between here in Singapore when Mosaic Music Festival and Baybeats first began. But as of late, many more have been sprouting up \u2013 on our radar are Sundown Festival<\/a>, 100 Bands Festival<\/a>, Ignite! Music Festival<\/a>, Music Matters Live<\/a>, and UpToTheSky Festival<\/a>!<\/p>\n

\"Deerhoof<\/p>\n

Upcoming gig by Figure8 Agency featuring Deerhoof (USA) and The Trees And The Wild (ID)<\/em><\/center> <\/p>\n

Could this be a reflection of our increasing appetites for and maturity in appreciation of Indie music, particularly local and regional ones?<\/p>\n

The folks behind UpToTheSky Festival, Figure8 Agency<\/a>, would certainly hope this to be true as they strive to provide a platform for regional artists and to help promote and develop the Indie music scene here in Singapore at the same time.<\/p>\n

Figure8 Agency is back with a new gig<\/a>, featuring the eclectic Deerhoof<\/a> from the USA and the ethereal The Trees And The Wild<\/a> from our regional neighbour, Indonesia.<\/p>\n

But, the spotlights aren\u2019t on the bands but on Figure8 Agency<\/strong> in this feature interview \u2013 we go behind the scenes with Marie Berst, the production director<\/strong>, to find out what it\u2019s like to be a music promoter here in Singapore, what shapes and defines who they are amidst many other promoters here, and their thoughts on our growing appetite for Indie music.<\/p>\n

\"Marie<\/p>\n

Marie Berst, Production Director of Figure8 Agency<\/em><\/center> <\/p>\n

Is there a certain type of sound or genre of bands you choose to bring in to Singapore?<\/span><\/p>\n

We are mainly focused on indie music and indie music from Southeast Asia. We always bring bands that we love and think they have the potential to fit in Singapore\u2019s vibe and harvest new fans. We are very keen to organise concerts and festivals like UpToTheSky bringing together more and less famous bands, without giving a \u201cheadliner\u201d vs. \u201copening act\u201d feel.<\/p>\n

Could you share with us some challenges you face as an indie music promoter here? How do you overcome them?<\/span><\/p>\n

I think the two main challenges in Singapore are the lack of venues of average size that allow a fair ticket price, and the audience\u2019s curiosity that is still not easily tickled!<\/p>\n

The indie music scene in Asia has mostly been under-the-radar till as of late with more indie music festivals popping up and growing in attendance. Why do you think there\u2019s an increasingly burgeoning interest in indie music?<\/span><\/p>\n

Because music is life! It\u2019s the best way-out and there\u2019s something for each of us, no matter what we like. The growth of an indie music scene is taking more time in Asia, possibly because culture doesn\u2019t come first in today\u2019s global economy. But now that the region is wealthier, people can use time (and money) for music, arts, theatre, and elevate themselves through culture. Supply and demand, simple equation.<\/p>\n

We notice you actively promote indie bands from Asian countries like Indonesia, Malaysia and Japan – quite unlike many other music promoters here. Do you think Singapore is audibly receptive to unfamiliar Asian bands?<\/span><\/p>\n

We clearly believe in Southeast Asia\u2019s potential, and work towards its bands\u2019 recognition, in the region and internationally. The two founders of Figure8 Agency come from France where the local music scene is very important and cherished. If it\u2019s possible in Europe, let\u2019s do it in Asia (or give it a try)!<\/p>\n

UpToTheSky Festival with its amazing line-up of Southeast Asian and International indie bands was a success in 2011! Are there any plans for an indie music festival in the near future?<\/span><\/p>\n

Thank you! We working on slight different formats now, to enhance collaborations between the musicians and to open more opportunities for them in terms of career development. But who knows, we\u2019d love to have UTTS #2 sometime soon\u2026<\/p>\n

Get tickets to Deerhoof (USA) and The Trees And the Wild (ID) here<\/a>, a gig brought to you by Figure8 Agency.<\/p>\n

Image Credit: Figure8 Agency<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Figure8 Agency, an active promoter of Indie music bands, shares with us their triumphs, struggles, and motivations as a music promoter here in Singapore.<\/p>\n","protected":false},"author":6,"featured_media":667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,5,12],"tags":[19],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/eventblog.peatix.com\/experiences\/wp-json\/wp\/v2\/posts\/285"}],"collection":[{"href":"https:\/\/eventblog.peatix.com\/experiences\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eventblog.peatix.com\/experiences\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eventblog.peatix.com\/experiences\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/eventblog.peatix.com\/experiences\/wp-json\/wp\/v2\/comments?post=285"}],"version-history":[{"count":0,"href":"https:\/\/eventblog.peatix.com\/experiences\/wp-json\/wp\/v2\/posts\/285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eventblog.peatix.com\/experiences\/wp-json\/wp\/v2\/media\/667"}],"wp:attachment":[{"href":"https:\/\/eventblog.peatix.com\/experiences\/wp-json\/wp\/v2\/media?parent=285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eventblog.peatix.com\/experiences\/wp-json\/wp\/v2\/categories?post=285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eventblog.peatix.com\/experiences\/wp-json\/wp\/v2\/tags?post=285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}