{"id":1429,"date":"2015-08-06T00:00:59","date_gmt":"2015-08-06T04:00:59","guid":{"rendered":"http:\/\/blog.peatix.com\/?p=1429"},"modified":"2018-07-05T05:09:53","modified_gmt":"2018-07-05T05:09:53","slug":"4-groups-you-should-interact-with-on-social-media-to-increase-your-events-reach","status":"publish","type":"post","link":"https:\/\/eventblog.peatix.com\/organizer\/4-groups-you-should-interact-with-on-social-media-to-increase-your-events-reach\/","title":{"rendered":"4 groups you should interact with on social media to increase your event’s reach"},"content":{"rendered":"

In this digital day and age, most, if not all organisers, manage at least one social media platform, be it Facebook, Twitter, LinkedIn, or others, to spread the word about our events.<\/p>\n

The very nature of social media demands that our posts or tweets generate a social interaction (i.e. likes, shares,\u00a0comments,\u00a0<\/span>retweets). If not, it\u2019ll quickly fall off the radar. Engage with these four groups to get news of your event out to more on social media beyond your current social media following.<\/p>\n

\"Social<\/p>\n

1.<\/strong> Involve your current social media followers<\/i><\/b> with relevant articles, pictures, contests and any media that would inspire them to share or engage in conversation with you! In real life, you\u2019ll be more inclined to continue in conversation with someone if you\u2019re interested in what they have to say. The same goes with social media content, treat every post or tweet as an opportunity to create a two-way interaction.<\/p>\n

2.<\/strong> Showcase and engage with your event partners and sponsors<\/i><\/b>. Reward them with due recognition for their involvement in your event with social media shout-outs. Tag your partners or sponsors too because more likely than not, they\u2019ll return the shout-out, or in social media terms, share or re-tweet.<\/p>\n

3.<\/strong> If you have speakers<\/i><\/b>, invite them to display thought leadership through writing a guest blog on a topic relevant to your upcoming event. This provides your potential attendees a snippet of what they would get through attending your event, and is material that followers can easily share online hence also promoting your event to others in their social circles.<\/p>\n

4.<\/strong> Think about the\u00a0influencers<\/i><\/b>\u00a0to your target audience and find out if they\u2019re active on the platforms you\u2019ve chosen to promote your event on. Engage directly with their social media accounts \u2013 introduce your event and demonstrate how it\u2019ll be useful to both them and their followers, invite them to come for free, ask if they could help share your event along with a discount code. Engaging with influencers can mean an amplified reach for you to your target audience.<\/p>\n

The saying goes that birds of a feather flock together – by engaging with\u00a0these four groups of people, you increase your chances of having\u00a0your\u00a0event appear on the social media\u00a0feeds of others not within your current following, but more likely than not, within your event’s target audience.<\/p>\n

\n

Want more articles like this delivered straight to your inbox? Sign up for our biweekly\u00a0newsletter for event organisers below:<\/p>\n

<\/center><\/p>\n
\n
\n
\n
<\/div>\n

<\/p>\n

<\/div>\n
<\/div>\n
<\/div>\n<\/form>\n<\/div>\n<\/div>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

In this digital day and age, most, if not all organisers, manage at least one social media platform, be it Facebook, Twitter, LinkedIn, or others, to spread the word about our events. The very nature of social media demands that our posts or tweets generate a social interaction (i.e. likes, shares,\u00a0comments,\u00a0retweets). If not, it\u2019ll quickly…<\/p>\n","protected":false},"author":6,"featured_media":1499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,15],"tags":[27],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/eventblog.peatix.com\/organizer\/wp-json\/wp\/v2\/posts\/1429"}],"collection":[{"href":"https:\/\/eventblog.peatix.com\/organizer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eventblog.peatix.com\/organizer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eventblog.peatix.com\/organizer\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/eventblog.peatix.com\/organizer\/wp-json\/wp\/v2\/comments?post=1429"}],"version-history":[{"count":0,"href":"https:\/\/eventblog.peatix.com\/organizer\/wp-json\/wp\/v2\/posts\/1429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eventblog.peatix.com\/organizer\/wp-json\/wp\/v2\/media\/1499"}],"wp:attachment":[{"href":"https:\/\/eventblog.peatix.com\/organizer\/wp-json\/wp\/v2\/media?parent=1429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eventblog.peatix.com\/organizer\/wp-json\/wp\/v2\/categories?post=1429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eventblog.peatix.com\/organizer\/wp-json\/wp\/v2\/tags?post=1429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}