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How to plan a creative event to up your product appeal, even if in a dull industry

Event Management, Hacks, Marketing - Claire Ding - July 13, 2016

Unless your company has a B2C product or service in the entertainment or leisure industry, you’ll be hard pressed in making it…

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5 point venue checklist to scouting and using unique spaces for events

Event Management, Hacks - Claire Ding - June 30, 2016

At the fifth edition of Backstage Pass in Kuala Lumpur, our community event for organisers, we looked into how unique spaces can…

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Facebook event marketing: 5 steps to craft an engaging Facebook ad people will notice and click

Hacks, Marketing - Claire Ding - May 17, 2016

Effective Facebook event marketing for a sold-out event was the topic of focus at the 13th edition of Backstage Pass, a community…

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Facebook event marketing: How to increase reach and engagement to sell more tickets

Hacks, Marketing - Claire Ding - May 17, 2016

At the 13th edition of Backstage Pass in Singapore, a community event by Peatix for organisers, we drove deep into the topic of…

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4 considerations in picking a social media platform to drive ticket sales

Hacks, Marketing - Claire Ding - May 13, 2016

Does it matter which social media platform you choose to promote your event on? Yes, absolutely yes. Not all social media platforms…

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Event organisers, this is the one mistake you should never make

Event Management, Hacks, Marketing - Claire Ding - May 6, 2016

To not know your audience well is the biggest mistake you can make in event organising. On the flip side, to drive the…

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3 essential elements to sell more tickets with Peatix event recommendations

Hacks, Marketing, News - Claire Ding - April 7, 2016

Planning an event to its tee with programme, logistics, and operations panned out is but halfway to making the experience real. The…

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Sponsor Appeal: 10 creative event sponsorship opportunities

Hacks, Money Matters - Claire Ding - March 7, 2016

Regardless the size, organising events are a costly affair. Venue rental, sound equipment hire, catering, and photography are some of the big…

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9 tips to create the perfect ticketing page to sell more tickets

Event Management, Hacks, Marketing, Money Matters - Claire Ding - March 6, 2016

You may organise events for different reasons – to build community, to inform or educate, to establish thought leadership in your field,…

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8 tips for online event marketing success

Hacks, Marketing - Claire Ding - March 2, 2016

Marketing can be such a cold word, yet keeping it personal is the key to reaching your audience effectively. What is it…

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