1. Know your audience
2. Have strong content
3. Use Facebook Ads
4. Boost posts on your Facebook page
Boosting posts means paying to have greater visibility for posts on your page. Do not go boosting everything. Narrow it down to posts that would help you achieve the objective of your current Facebook campaign, or ones that already have high engagement amongst your target audience which would indicate it’s content they’re interested in. Like ads, you can define your target audience and reach a relevant crowd of a couple thousand on as low a budget as $5.