As Peatix approaches our first anniversary in Singapore, we look back at our year in Singapore theatre.
Technology and the theatre experience
In today’s world, we record every minor road accident, then upload it to Youtube. We nurture relationships over social media and chat apps, when we used to express love writing letters.
Technology is also shaping how theatre audiences interact with plays real-time. For example, during Poor Thing, a production that explores what drives road rage in Singapore, the audience was encouraged to log on to Facebook and comment on the online videos.
From ticketing Poor Thing and Scroll, Peatix witnessed Singapore buyers expecting the convenience of technology – for example tickets arriving in their email at no extra cost instead of having to pick them up. Event attendees are shifting their purchases online, the way airline tickets have all gone.
Communities still require the personal touch
Beyond fostering conversations online, Peatix brings people together in-person. We are not only a tweet away, we are also happy to meet face-to-face. We enjoy attending shows, and support our organisers wherever we can, including helping them check guests in at the door.
We connect communities through our community events series called Backstage Pass (sessions #1, #2, #3, #4, #5, #6) for event organisers to meet, learn and collaborate. We embrace community-building efforts by partners, including the Matchbox Mayhem series by the NAC Youth Arts team.
Getting the word out
The media community in Singapore has been very supportive of events on Peatix. We have been frequently featured in magazines and newspapers including I-S magazine, City Nomads, Harper’s Bazaar, the Straits Times, the Business Times and the June 2014 Time Out Singapore cover story “30 things we love about theatre in Singapore”.
We supplement the external media outreach with promotional tools we throw in for free: our weekly newsletter Peatix Scoop, event listing and event search page. On our blog, we write a series of “Behind the Scene” interviews. Take a look at some of them:
– Alvin Tan and Haresh Sharma of The Necessary Stage on Poor Thing
– Benjamin Ho of Paper Monkey Theatre
– Izad Omar and Jay Jamali of KreatiV OutBox on MAN
– Jasmine and Zi Wei of Matchbox Mayhem
– Scroll, an original by Bound Theatre
Peatix is discovery-friendly: we help build on your word-of-mouth
We provide a suite of tools to promote your event. Our “Social Share Program” allows you to incentivise ticket buyers with 10% off by sharing on Facebook or Twitter. Ticket buyers also receive personalised recommendations on our mobile app.
With these mechanisms to sell more seats by helping friends bring friends, theatre companies can focus on pushing the boundaries artistically, like Avant Theatre with AKKA, or present timeless classics, like the Chinese Theatre Circle with Dream of the Red Chamber.
Peatix is pocket-friendly: we’re free to use for free events
Productions by TheatreWorks: Sublime Monsters and Virtual Children, Serunding Returns, productions held at The Republic Cultural Centre (including One Green Bird by LASALLE, The Prince & I by Drama IG) and Golden Fruit directed by Cake Theatrical Productions, 11 Ways by Teater Ekamatra are free to attend, and Peatix doesn’t charge anything to organisers of free events.
Peatix is attendee-friendly: no hidden fees
We offer a transparent and flat rate to our organisers. For attendees, we do not sneak in any fees – what you see is nett and what you pay for.