You’ve got all your event details organized, you click to publish your event page, now you scramble to market your event and wait in eager anticipation of your first ticket sale – does that sound familiar to you?
Getting the word out about your events to generate interest and rake in ticket sales need not be a scramble, and can even be easy with the right tools. At Peatix, we understand that marketing your event remains top of mind for you, and we’ve developed platform features that highlights your events to the right people at the right time. This increased relevance further increases the likelihood of ticket purchase, so much so that one in four tickets on Peatix have been sold as a result of traffic directed to event pages from these very features!
So, what exactly are they? We highlight the four musketeers responsible for increased ticket sales we’ve introduced this year.
1. Improved search to better showcase your amazing communities and respective events
We redesigned how search works both on web and mobile so users can easily follow your group and view upcoming events at a glance.
Making it simple to gain followers would mean more would be kept in the loop of your group’s events soon as you publish them on Peatix as we send followers an automated email notification about new events.
2. Highlighting related events
Your event can now appear as a related event on another event page on Peatix if it shares similar category tags. This would mean that your event is highlighted to people whom are already interested in your genre of event.
3. Making recommendations to a relevant audience
We do this through email, web and app where groups and events are recommended based off a user’s past history of groups followed and events attended. Similar to related events, recommendations bring up your groups and events to a highly relevant and targeted audience whom have gone for events similar to yours.
4. Featuring groups and events
This segment is editorially curated to feature the best and most unique in your city so be sure to describe clearly what they’re about and who it’s for through your group and event description!
These are four additional ways Peatix brings more traffic to your event page, and not just any kind of traffic, but people that would display a high level of interest in your event as a function of how they interact with the platform hence also driving ticket sales. The best part? You don’t have to spend a dime, or do a thing.
Don’t take our word for it, try out Peatix for yourselves!
