From reimagining the cityscape to finding love, Backstage Pass Singapore’s 22nd edition culminated with a series of vibrant presentations from Monster Day Tours, Table For Two and Singapore Tourism Board.
Following a 2-year pandemic related hiatus, the Peatix community event took place at Drama Centre and tackled the subject of reimagining experiences for locals and tourists.
Presenting on their restrategising efforts, Monster Day Tours founder Tat Yam shared how the hybrid event model enabled them to create more friendly tours that are accessible to folks with disabilities and those encumbered by travel restrictions.
Tat Yam added that in recognising the differing needs and wants between locals and tourists, they were able to craft marketing initiatives that were more specific and aligned with their interests, such as developing a spooky-themed tour in conjunction with Halloween.
Table For Two founder Joanne Ng conveyed the importance of transparency when designing dating events, in terms of pricing and exact offering of the programme. She added that curating gender neutral activities are crucial to ensure there is a balance in the male and female attendees as well as catering towards people who are keen on making genuine connections.
Singapore Tourism Board assistant director of Wellness, Paul Chu presented on the process from conceptualizing to organizing the recent inaugural edition of Wellness Festival Singapore. The Festival is the first nationwide initiative on holistic wellness that featured over 130 wellness offerings across 10 days, in collaboration with more than 80 partners.
One fascinating takeaway from his presentation was how the Wellness team recognised that programming fitness events across different ages and precincts involved reimagining the possible target demographic of a specific activity could be. For example, he shared how having a tai chi event led by a young athlete awakened audiences to the possibility that tai chi is not solely made for the elderly.
Backstage Pass’ mainstay installment of 60 second pitches welcomed a great array of speakers, including regular Peatix organiser and PowerPoint Karaoke founder Yun Qing who pitched her upcoming edition of powerpoint karaoke that includes a bit of a dating element mixed into the programme.
Look out for upcoming editions of Backstage Pass or partner with us for the next one by visiting https://services.peatix.com/backstage-pass for more information.
