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Behind the Scenes, Event Management, Features, Inspiration

Blue Bottle Coffee Japan moves beyond the cafe setting to share the craft and joy of good coffee

Melizarani - May 14, 2022

We are celebrating 11 years of Peatix this May! 

This joyous milestone is made possible by the continuous efforts of our homegrown organizers in Singapore, Malaysia and Japan. Their initiatives to unite the world inspire us at Peatix and we believe it may spark new ideas for you too! 

In conjunction with our 11th anniversary, we would like to turn the spotlight on our organizers and the incredible experiences they create, both online and offline.

Here is our little interview with Blue Bottle Coffee Japan, a cafe which originated in the USA but continues to bring joyful caffeinated experiences to fans in Japan. 

Do you remember the first event you created? What was one memorable moment from running it?

We started a drip coffee class to help people learn more about Blue Bottle Coffee outside of the “café” setting and let people know about good coffee through us. We often receive many comments from our event participants, such as “I would like to participate again. This is when we feel that our brand loyalty is connected to our events. We are happy to see that people who attend our events ask us any questions and enjoy themselves with a smile. We are also happy to see many of them visiting our café after the event.

One piece of advice you’d offer to new event organizers who are eager but a little nervous about running an online/offline event? 

Please try to start small, like for a small number of people. I know everyone feels uneasy about starting a new project and so did I, but if you start with the first step, you will get feedback from the participants, then you will be able to make improvements based on their feedback and expand your ideas for new projects.

How has Peatix benefited you the most in your event and/or community management process?

It is a good thing that Peatix makes it possible for beginners to organize events in steps that are easy to understand. I think it is a good idea to first try it out! Features like advance payment and the DM [messaging] function on Peatix are very useful for the operations of the event on the day and for communication with customers. The Group function is also useful to communicate with customers on a regular basis.

Follow the Blue Bottle Coffee Japan Peatix Group and discover your next excellent cup of coffee.

Looking for comprehensive solutions to support your community building journey, visit Peatix.com today!

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Melizarani

Melizarani is part of Peatix Asia's marketing squad and sometimes Peachan's hands for posting on Instagram and this blog post you are reading now.

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